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Lynda – Google AdWords Essential Training Updated in Jun 13_2014

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 							Lynda.com - Google AdWords Essential Training with David Booth Update in Jun, 2014
  3h 16m Beginner Jan
27, 2014 Updated Jun 13, 2014 and be uploaded in Jul 29, 2014 via Webcentara
  
  Quickly harness the power of
Google AdWords and get the most value from your pay-per-click (PPC) spend. Learn how to choose the best keywords, write
compelling ad copy, and measure the effectiveness of your ads on the leading PPC platform. AdWords expert David Booth
explains the PPC landscape and shows how to use AdWords to get more clicks, conversions, and ultimately more return on
your investment in search advertising. This course explains the best practices for setting up your account and offers
lessons on keyword research, bidding strategies, the all-important Quality Score, conversion tracking, and campaign
optimization. Plus, learn about remarketing with display ads and video advertising with YouTube.
  Topics
include:
  	•	Creating an AdWords account
  	•	Researching keywords with the Keyword Planner
tool
  	•	Targeting locations and languages
  	•	Writing great ad headlines and copy
 
	•	Setting campaign budgets and bidding
  	•	Using ad groups
  	•	Working with and
optimizing your Quality Score
  	•	Installing conversion tracking code
  	•	Measuring ROI
 
	•	Testing ads with split tests
  	•	Creating a remarketing campaign
  	•	Creating a video
ad campaign 						

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